According to the World Bank (2019), seven out of ten people will live in cities by 2050, and there are currently 1 billion urban poor. Rural migration to urban locations leads to irregular dwellings that lack appropriate services and infrastructure to achieve economic growth, thus intensifying a vicious cycle throughout generations.
We have included our shared value programs within an umbrella platform called "Growing Platform". This innovative platform addresses the main problems inherent to poverty and inequality in vulnerable communities, such as inadequate housing, limited land ownership, lack of access to basic services, unemployment, and lack of financial inclusion, through micro-credits and other services.
The new jobs created under our Growing Platform’s initiatives, as well as the cost savings that result from access to affordable housing and services, directly reduce the proportion of men, women, and children of all ages living in poverty in all of its dimensions, contributing to SDG 1, 10, and 11 through targets 1.4, 10.1, and 11.1.
To date, our Growing Platform is only present in Latin America, yet we are continuously working towards developing shared value programs in other countries where we operate.